Ike Barnes from the beatcreators.com asked me a great question. This is such a good question I’m going to answer it here online. Here’s Ike’s question “If Sam Walton was a music producer what things would he do to advertise build a brand as a producer?” Here’s My answer:

To create a brand, Sam Walton would tell music producers to put a face with the music. This explains why Timbaland, Missy Elliot, Kanye West, and the Neptunes, have jumped on the mic and in front of the camera.

Every Brand Name Has A Logo
For music producers their face and personality is their logo. When you think of Timbaland, you think of a guy that can beat your _ _ _ with his fists and his kick drums! Timbaland turned himself into a logo. The New York Times confirmed my theory on Timbaland in an article they published about titled ‘Can He Make Himself A Star’. The article discusses how Timbaland made hismself a brand name. Here’s an excerpt:

‘Timbaland has never seemed very comfortable in front of the camera, and collaborators have occasionally complained about his gruff mixing-board-side manner. Nonetheless over the last year or two he has redoubled his efforts to achieve pop stardom, even if he’s not well suited for it. He has been writing himself into the hit songs he produces, turning his clients into duet partners. He spars with Justin Timberlake on “SexyBack” and “My Love” and flirts awkwardly with Nelly Furtado on “Promiscuous” and with the Pussycat Dolls on “Wait a Minute.”’

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